Complete Summary and Solutions for Development Communication and Journalism – NCERT Human Ecology and Family Sciences, Chapter 13 – Study Summary, Explanation, Questions, Answers
Detailed summary and explanation of Chapter 13 'Development Communication and Journalism' from the NCERT Human Ecology and Family Sciences textbook for Class XII. This chapter covers the importance of communication in development, the role of mass media and journalism in social change, various communication methods including campaigns, radio, television, print media, and ICTs, examples of development communication initiatives like the Red Ribbon Express, skills required for careers in development communication and journalism, and practical activities and questions for learning.
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Categories: NCERT, Class XII, Human Ecology and Family Sciences, Chapter 13, Development Communication, Journalism, Mass Media, Social Change, Communication Campaigns, ICT, Summary, Questions, Answers
Tags: Development Communication, Journalism, Mass Media, Social Change, Communication Campaigns, Radio, Television, Print Media, ICT, Red Ribbon Express, Advocacy, Sustainable Development Goals, Human Ecology, Family Sciences, NCERT, Class 12, Summary, Explanation, Questions, Answers, Career, Chapter 13
Development Communication And Journalism - Class 11 Human Ecology & Family Sciences Chapter 13 Ultimate Study Guide 2025
Development Communication And Journalism
Chapter 13: Human Ecology and Family Sciences - Ultimate Study Guide | NCERT Class 11 Notes, Questions, Examples & Quiz 2025
Full Chapter Summary & Detailed Notes - Development Communication And Journalism Class 11 NCERT
Overview & Learning Objectives
Chapter Goal: Understand importance of development communication/journalism for social change; identify skills for careers; comprehend scope/career options. Exam Focus: Basic concepts, features of DC, methods (campaigns/radio/print/ICTs), examples (RRE/Swachh Bharat), skills (creative/technical), careers (journalist/trainer); 2025 Updates: Emphasis on digital media, community radio expansion, SDG integration. Fun Fact: Development journalism emerged post-independence; RRE covered 9,000 km for HIV awareness. Core Idea: Communication as catalyst for equitable development. Real-World: Swachh Bharat built 100M+ toilets; community radio voices local issues. Expanded: All subtopics point-wise with evidence (e.g., SDG stats), examples (e.g., Project Village Chhatera impact), debates (e.g., print vs. digital reach).
Wider Scope: From awareness to advocacy; sources: WHO/UN definitions, practical on PSA analysis.
Expanded Content: Include modern aspects like social media in DC; point-wise for recall; add 2025 relevance like AI in journalism.
Introduction & Significance
Unit VI Intro: Communication/Extension for rural development, SDG alignment; sensitizes/empowers masses via media.
Chapter Intro: Media's role in informing on health/environment/poverty; journalism as fourth pillar of democracy.
Significance: Creates awareness, links govt/NGOs/people; equips for equitable society; evolves with globalization/advocacy.
Basic Concepts: Development as positive socio-economic change; DC coined 1972 by Nora Quebral; two-way process for consensus/action.
DC Features: Socio-economic orientation, info/education, mass/interpersonal channels, audience-based.
RRE journey; CR vs. AIR differences; Village Chhatera catalyst role.
Review Questions & Practical
Key Review: DC role/features; campaigns/CR; skills/careers.
Practical: Radio PSA: Analyze content/relevance/impact/technique; score on parameters (e.g., clarity/engagement).
Key Themes & Tips: Links all (e.g., methods to SDGs). Tip: Use DC features list; debate print limitations.
Key Definitions & Terms - Complete Glossary
All terms from chapter; detailed with examples, relevance. Expanded: 30+ terms grouped by subtopic; added advanced like "Red Ribbon Express", "Community Radio" for depth/easy flashcards.
Development Communication
Systematic use of comm. for social change. Ex: RRE campaign. Relevance: Catalyst for equity.
Development Journalism
Focus on success stories/tech adoption. Ex: Post-independence reporting. Relevance: People's right to info.
Advocacy
Support for causes like girl education. Ex: Lobbying against early marriage. Relevance: Builds alliances.
Sustainable Development Goals (SDGs)
17 global goals for 2030. Ex: Poverty alleviation. Relevance: Framework for extension.
Activities like street plays. Ex: RRE folk songs. Relevance: Local engagement.
Project Village Chhatera
Print coverage for rural development. Ex: Brought services. Relevance: Media impact.
SARI Project
Rural tele-centers in Tamil Nadu. Ex: E-gov services. Relevance: ICT access.
SEWA CLCs
Community learning centers for women. Ex: IT training. Relevance: Empowerment.
Tip: Group by methods/skills/careers; examples for recall. Depth: Debates (e.g., CR sustainability). Errors: Confuse DC/DJ. Historical: Quebral 1972. Interlinks: To extension. Advanced: NFHS media use. Real-Life: Swachh Bharat PSAs. Graphs: Media reach table. Coherent: Evidence → Interpretation. For easy learning: Flashcard per term with example.
4. How is community radio different from All India Radio?
Answer:
Community Radio (CR): Local, run/managed by community; content in dialect for local issues; participatory; low-cost setup by NGOs.
All India Radio (AIR): National, govt-run; broad coverage, standardized; less interactive/localized.
Example: CR in SEWA voices women; AIR for national news.
Relevance: CR empowers youth, catalyst for development.
5. Take one newspaper from your school library. Look for news related to environment. Discuss in the class the visibility of news related to cinema, life styles and development and the possible reasons.
Answer:
Observation: Environment news low priority vs. cinema/lifestyles (urban bias).
Communication Strategies & Methods - Detailed Guide
Timeline of evolutions; expanded with points; links to concepts/debates. Added ancient-modern, practical applications.
Campaigns
Multi-method intensive; predefined theme.
Swachh Bharat: Toilets/behavior.
Depth: Action stimulation.
Radio Strategies
PSAs/news/drama; interactive CR.
Low-cost mobile medium.
Depth: Feedback via local stations.
TV/EDUSAT
Participatory shows; satellite education.
Kyunki Jeena: Edutainment.
Depth: Visual impact for low-literacy.
Print Methods
Columns/articles; rural focus low.
Chhatera: Fortnightly stories.
Depth: Catalyst for services.
ICT Approaches
Tele-centers/mobiles; e-services.
SARI: 80 kiosks.
Depth: Economic transformation.
SBCC Interventions
Tools/training for health/dev.
HIV/nutrition strategies.
Depth: NGO/govt collaboration.
Tip: Link to features like channels. Depth: Table reflexive. Examples: Jingles impact. Graphs: Strategy comparison. Advanced: 2025 social media. Easy: Bullets applications.
Campaigns & Examples - From Text with Simple Explanations
Expanded with evidence, analysis; focus on applications. Added program impacts, method cases.
Example 1: Red Ribbon Express (RRE)
Simple Explanation: Mobile awareness train.
Step 1: 9,000 km journey from Kanyakumari.
Step 2: 180 stations, 43,200 villages.
Step 3: Coaches with models/counseling; folk groups to villages.
Tip: Practice self-assess; troubleshoot (e.g., low engagement). Added for activities, campaigns.
Interactive Quiz - Master Development Communication And Journalism
10 MCQs in full sentences; 80%+ goal. Covers concepts, methods, careers.
Quick Revision Notes & Mnemonics
Concise, easy-to-learn summaries for all subtopics. Structured in tables for quick scan: Key points, examples, mnemonics. Covers concepts, methods, careers. Bold key terms; short phrases for fast reading.
17BTE (17-Behavior-Tech-Extension). Tip: "Goal Guide" – Local adapt.
Overall Tip: Use SECA-CRTP-CTIL for full scan (5 mins). Flashcards: Front (term), Back (points + mnemonic). Print table for wall revision. Covers 100% chapter – easy for exams!
Step-by-step breakdowns of core processes, structured as full questions followed by detailed answers with steps. Visual descriptions for easy understanding; focus on actionable Q&A with examples from chapter.
Question 1: How does the two-way DC process work?
Answer:
Step 1: Identify info gap (ignorant vs. informed).